These are trying times, with a lot of businesses struggling to remain afloat.
In the face of decreased consumer demand due to the COVID-19 pandemic, trading uncertainty caused by government lock downs, it has become a case of adapt if possible, or go under.
Of course, this hasn't affected every industry equally. The tech companies , pharma, P.P.E suppliers, Grocery chains, etc. have all thrived. But if your business is based around say.....children's birthday parties (Bouncy Castle supplier, entertainer, DJ), this period will have been quite challenging.
So, all things considered, why should you invest in a web developer in these cash strapped, flat growth times?
I think we should start by addressing the elephant in the room. With all the media adverts about self build web sites (you've probably seen the "A website makes it real" one), why don't you just build one yourself? Based on these adverts, it is dead easy and requires minimum effort.
While this is partly true, to use an analogy, it's like trying to fix a plumbing problem by watching a YouTube video. While you might be successful, a plumber who has real experience, will do it very well & probably point out other upcoming issues that you hadn't even noticed, because they weren't in the video you watched.
The 1st thing a developer will like to ascertain, if they're any good, (we certainly do it) is to find out what your business need for a website is. If it's not clear, then during the course of a consultation, it should manifest.
We use the word business loosely. Not just in the sense that you are a client, but also because as long as you have something to offer the world, you can consider yourself a brand & if you are any kind of brand, you need a website.
But the website for a company that does property maintenance, won't be the same for a company offering Swedish massages. The tone, color scheme, layout ETC, should all aim at a different UX for the customers and the technology stack to build the site will vary, depending on the need. This is the kind of information a web developer can help you with.
So, this ties in nicely with the original question. While it is certainly possible to build a website yourself, using the many available options, it is almost always more effective & ultimately cheaper, to use a developer. Lets illustrate this with 3 case studies:-
Building a website is not as easy as it might first seem. Choosing colors, designing a logo (if you don't already have one), configuring the site layout, they can be very time consuming, even if you're using a site builder
Outsourcing all this to a web developer saves you time and the comparative cost, allowing you to focus on your business.
Looking at the examples above and the generated requirements, a web designer can flesh these out and work fast to deliver, while you get other aspects of your brand ready.
Here at Avant Garde Originals, we can deliver all this to you and more, for a low low price. Contact us now to discuss...